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Sending debugged emails (i.e. emails which display well on all devices) is a must for any email marketing strategy. To ensure every transactional notification or marketing email you send is flawless, you need to test critical elements of email infrastructure, deliverability, templates, and other parameters. Need a template for saying no to a client in an email? Here are two email templates that you can use and tweak to craft your own perfect refusal email. Why it works: The sales rep has used the “rapport builder” structure. This demonstrates that not only are there several mutual connections and commonalities between the two organizations, but that they have done plenty of research ahead of the email. She then closes by positing a solutions-focused business relationship, rather than a product relationship, making a very strong case for a response.